How Omniva manages their Christmas parcel mayhem without losing in service quality
How Omniva Estonia uses Zelos
Omniva is Estonia’s national postal and logistics company, operating over 300 parcel machines and around 200 post offices across the country. Every December, the volume of parcels spikes sharply. And Omniva meets it with an unusual approach: office employees postpone their regular work and join the frontline as sorters, delivery drivers, and post office assistants. To coordinate this annual cross-company effort, Omniva uses Zelos Team Management.
The challenge
Every December, Omniva faces a sharp increase in parcel volume with a hard deadline: all holiday shipments must be delivered by Christmas Eve. Rather than hiring temporary workers, Omniva mobilises its own office staff to cover frontline shifts: parcel sorting, filling parcel machines, home deliveries, call centre work, and post office assistance. With participation growing year over year, tracking who signed up for what, and keeping teams motivated to contribute, became impossible to manage in a shared spreadsheet.
The solution
Omniva uses Zelos to run a self-signup system for extra Christmas shifts. Admins post available slots across all frontline task types, and employees claim the shifts that work for them from CEO level down. Teams of four or more people compete on a live leaderboard, earning points each time a team member completes an additional shift. The open schedule is promoted across the organisation throughout December, with no manual assignment needed.
The results
118 employees completed 390 extra frontline shifts in a single December.
In a single December, 118 Omniva employees completed 390 extra frontline shifts: a volume that would have been unmanageable in a spreadsheet. The competition format drove participation without requiring mandatory enrolment. At the end of the season, all participants are recognised at a shared celebration, with the top-scoring teams receiving gift baskets. Omniva has turned what could be the most stressful month of the year into a cross-company bonding event with a measurable collective outcome.